Use Direct Marketing to Target Customers for Your Auto Repair ...

Advertising in newspapers and commercials is broadly focused. The ability to narrow down the target audience further is limited. When spending marketing dollars in this environment, you are spending more money on people who are probably not interested in your service. If you could narrow your target to just those interested, you could save money and have a greater return in investment. ?

This is where direct marketing comes in. Direct mail comes in many forms. Brochures, marketing flyers, postcards, or even letters are all forms of direct marketing. Depending on your target audience, you might send out multiple forms. The benefit of direct mail advertising is that they are sent to specific people ? those who are the most likely to be interested in your service. By targeting different demographics, mailers are organized and more likely to catch their attention. The goal is that consumers will read the mailer and follow through with your call to action. ?

When targeting specific demographic audiences, you can make each mailer different. By creating different codes or call to actions, you?ll know which audience is most interested in your services, and how successful your mailers were. You can easily measure the rate of success and your ROI. ?

This is where hiring a direct mailing company may come in handy. These companies specialize in list management and have expert resources that have gathered data on all types of target markets.? For an auto repair business direct mail might be best targeted at newly relocated residents.? New residents might be more likely to be looking for an auto repair shop. Direct mail companies can also advise you on the types of mailings, number of repeat mailers required for your targeted demographic, coupons or free promotions to offer your audience. ?? ?

Using a direct mailing company like Mudlick Mail, can be beneficial to your auto repair service, especially if you aren?t sure where you want to get started.

Source: http://www.mudlickmail.com/mudlick-blog/2012/09/2087/mudlick-blog/use-direct-marketing-to-target-customers-for-your-auto-repair-business/

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