When we get calls from business owners eager to beef up their revenue, one of the first questions we ask is if they have a marketing plan. An astounding number of business owners fess up to having no marketing plan at all!
Because we believe so strongly in the value of marketing plans, our first project with many new clients is to create this road map for their business.
Why are marketing plans so important to your business? Marketing plans:?
- Give businesses a starting point: Many businesses know that marketing plans are difficult and time consuming to create, so they bypass this project, but we are experienced in creating these documents and know they are well worth the our time and our clients? money to produce. Once we complete the plan, we can make minor adjustments to it as time goes by, but it least it will never need to be done from scratch again. The marketing plan will serve as the basis to benchmark the business? progress and help define the objectives and strategies for the business. While it is living document which needs to be revisited periodically, it becomes an excellent tool for measuring customer retention and sales development, campaigns and success.
- Help with business assessment: Many of the business owners we talk to don?t have business plans or marketing plans, so our marketing plan can actually serve as a step-by-step guide for the business? success. To develop your marketing plan, we assess your company from top to bottom. We help you define what your goals are within the business and what specifics tasks you will need to complete in order to achieve those goals.
- Measure value & track cost: Part of the marketing plan we create will provide a step-by-step guide to where your business will be spending money to make sure your marketing dollars are not wasted. It will enable you to budget marketing expenses so you can better manage your cash flow, plan for your expenditures and measure success of our marketing efforts.
- Focus thinking: What we find is that our clients have some great ideas and in-depth knowledge of their business and the industry, but this knowledge is just in their heads where it?s impossible to organize, share or develop the concepts with others. Once we?ve written your marketing plan, it will give all team members within the business something to rally behind. It will help staff understand the business? goals and become more customer-focused. It also empowers staff to make decisions that are consistent with the company?s objectives.
Does your business have a marketing plan that is helping you chart your destination point? If not, we can do the research, help your organize your thought and provide you with a roadmap that will help you see the big picture and achieve your goals!
Source: http://www.phoenixmarketingassociates.com/pma-blog/why-your-business-needs-a-marketing-plan/
eastman kodak eastman kodak richard cordray shannon de lima joe torre west virginia university michele bachmann
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