Category: Mobile Marketing | Added on: Sunday, May 20th, 2012 | Total: 78 Views
If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. If your site uses Flash, you must only link to the mobile site.
Add a discount offer or promo code in your sent mobile messages. When customers receive something worth some money, they are much more likely to visit your site and redeem the offer.
Promote your mobile campaign wherever possible. Promote on Twitter, Facebook, your own website and in your brick and mortar store (if you have one). This will give your campaign maximum exposure, and allow your fans plenty of opportunities to sign up for your offers.
Location can play a huge role in a great mobile marketing campaign. Unlike other marketing forms, mobile marketing has the unique opportunity to know exactly where you are. You could attract your customers to your stores and encourage them to share their location with their friends. Think about ways you could use the location-aware advantages of mobile marketing to enhance your business.
To make the most of your mobile marketing campaign, focus on sending only the most relevant, useful, and interesting offers to your subscribers. This ensures that your customers look forward to your messages and continue to view them instead of ignoring them due to high volume.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. The longevity of a campaign will be a better indicator of success than sales numbers. To get a successful campaign, you should follow this formula and be able to build new ones.
As you are developing a mobile website, you should also be including search engine optimization techniques. It is essential that you do SEO through Google since the vast majority of mobile search is being conducted through the Google system.
Maximize the effect of your advertisements by trying to go viral. When you have a clever ad, your customers are more likely to forward it to their family and friends.
You can encourage customer participation and enhance your brand recognition with QR codes. QR codes can help you share coupons, discounts, and other promos. It is simple to capture these codes with a cellphone, and they are even easier to use. Incorporating QR codes into your mobile marketing campaign is a great way to get your customers the information they want without pestering them with messages.
Sometimes, changes in the marketplace can affect your customer base. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.
There?s plenty of money to be made in mobile marketing. With the explosion in mobile usage and smartphone applications, the audience is huge on mobile platforms. Mobile devices and social networks are great platforms to advertise your products and services. Seek out where customers are and bring your marketing there.
The good thing about mobile marketing is that the market is always growing. Soon you will not go far in the world without the appearance of some mobile device in a person?s hand. Mobile marketing may well be the only way to reach out to all of these people. Use the great advice in this article, and you are going to be light years ahead of the competition. Good luck with your mobile marketing campaign.
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