Zuckerberg's Wedding Brings Estate Planning Issues

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May 25, 2012

Zuckerberg's Wedding Brings Estate Planning Issues

In the past week, Mark Zuckerberg, the founder of Facebook, married his longtime girlfriend Priscilla Chan. While the wedding was small, the money and property that Chan married into is not. It is likely that more money was spend on financial planning for their marriage than the actual marriage itself, considering the two large legal factors that will play into their finances as a couple:

• The first legal issue is that California is a Community Property state, which means that any money earned in the course of the marriage belongs to the both Zuckerberg and Chan. However, any money or property that one of the spouses earned before the marriage and any inheritance received in the either in the course of or before the marriage is considered to be separate property. Each spouse owns a one-half share in all community property. For Zuckerberg and Chan, this means that Chan is not entitled to any money produced from his?Facebook stock because the couple married after the Zuckerberg received the initial public offering for his company. However, Chan is entitled to one-half the difference between the initial public offering and any money produced from an increase in the stock's value.
• There are also certain tax advantages to the marriage. Reportedly, Zuckerberg has already taken advantage of the gift tax, by making $ 37 million in gifts to his unborn children. Furthermore, Zuckerberg can take advantage of the fact that California does not have an estate tax, and he can also take advantage of the unlimited martial deduction, which provides him the opportunity to avoid taxes on property that he gives or receives from Chan.?

See Deborah L. Jones, Mark Zuckerberg Ties the Knot, But It Isn't All Love and Roses, Forbes, Mary 20, 2012.

Special thanks to?Joel Dobris?(Professor of Law, UC Davis School of Law) for bringing this article to my attention.

May 25, 2012 in Current Events, Estate Planning - Generally | Permalink

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Social Media Strategies: Moving Your Brand Message to the Center ...

Posted on May 25, 2012 in Free Education Location: Cambridge, MA
Dates: 08/01/2012 - 08/01/2012
Course Description: In order to be competitive, a professional services firm needs to craft a compelling message that includes not only what they can do for a client, but also why they will be the smart choice. Successful firms create distinctiveness through ideas and style, using image and positioning to influence their audiences; and they use their business and social networks to open doors of opportunity.

Websites continue to be important as the virtual storefront for a compendium of information about our firms and our work. However, when it comes to marketing and public relations, every story, image, brand, and relationship plays itself out across a limitless number of media platforms. Although decisions about brand strategy are made in corporate boardrooms, brand messages are shaped all around the world, in any place with internet access. Realistically, there is the potential for anyone to be talking about your firm and influencing perception about your brand.

With the increasing number of opportunities presented by new social media technology, how can you create a context for your brand message that speaks to your target audiences, making your stories not just interesting, but important. In addition, since ?command and control? no longer works as a strategy in the world of guerilla commentary, how can your firm coordinate a multitude of voices, helping those within your organization to stay on message, and giving external advocates stories worth repeating.

This one-day program will explore opportunities to use enhanced marketing strategies to reach targeted audiences, build influence, and shape perception. The course is intended for firm leaders (in architecture, urban design, landscape architecture, and interior design) who are concerned about marketing and public relations strategy, business development, and competitive advantage.

We will use case studies and pin-up presentations to review and discuss the participants? current marketing and social media programs. Participants are asked to bring examples from their own firms? marketing and social media programs for presentation and discussion. Building on that work, we will use discussions to explore opportunities that would enhance brand messaging and social media outreach.

Note: Except for third party materials and otherwise stated, this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence. The original Author/Publisher name is mentioned above.

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THE RACE: Obama walking fine line in Bain critique

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blake - Business Networking: An encounter of 4 likely lads ...

4 business networkers got together to discuss one of the 4's business solution.

Their names were Everybody, Somebody, Nobody and Anybody.

Everybody was sure that Somebody would want their service. Anybody could have wanted it, but Nobody did. Somebody got angry about that because they thought Everybody wanted it. Everybody thought that Anybody would want it, but Nobody realized that Everybody wouldn't want it. It ended up that Everybody blamed Somebody when Nobody bought what Anybody could have had.

So, "what do you do?"

Fraser

Fraser J. Hay

P.S. None of them collected the other's card, no names were added to the other's list, there were no follow-ups, and yet, they had each been rehearsing their elevator pitches for weeks.

Fraser

Fraser J. Hay

What IS the next goal or objective that you want to achieve?
http://www.theventurecatalyst.co.uk

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Estate planning not just for the wealthy in Tennessee | Tennessee ...

A person in Tennessee who has not begun estate planning may have resisted due to the thought that it was only for those who were wealthy. However, using tools such as wills or trusts can assist a person regardless of the size of their estate. In fact, the distribution of assets may be eased for heirs when estate planning documents are created due to the fact that the wishes of the deceased are clear.

Using a will in estate planning is one of the most common methods. In a will a person can appoint an executor who will distribute the estate according to the directives of the documents. This signed and witnessed estate planning instrument can detail individual items that a person wishes to leave an heir.

Unlike a trust, a will must be probated in most cases. This process can involve the court and will likely make the financial life of a person known to the public. The cost of probate to heirs often leads those who are beginning estate planning to consider creating a trust for their assets.

With a trust, such as a revocable living trust, a person planning an estate places all of their assets into the instrument while they are still alive. Additional assets can be added to the trust as they are acquired. The reverse is true for assets that have been sold or disposed of prior to death. At the time of a person's death, the trustee who has been appointed to administer the estate will distribute the trust according to its directives. This type of trust does not need to be probated in the court.

There are many types of trusts and wills to be considered in estate planning. Each estate has different needs. It does not matter the size of the estate to be planned, but it is important that a person in Tennessee make their wishes known to their heirs.

Source: DentistryIQ, "Estate Planning Is Not Just for the Rich and the Famous," May 8, 2012

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The Difference Between An Email Copywriter and an SEO Copywriter

By Chris Sturk ? ?? 05/23/2012

Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.

However, after the Internet grew, developed, and became a medium for commerce, the need for copywriters grew. This brought a variety of other professionals to the craft ? including online editors, content marketers, and audience development professionals.

For the online business professionals who have been given the copywriting hat to wear, here are a few things to understand about copywriting.

Discover how to write for successful email marketing campaigns when you download our FREE Email Copywriting Basics white paper.

First, email copywriting and SEO copywriting are equally important online, yet they are slightly different than one another. Both begin with creating persuasive content that calls readers to action, yet has a flow that provides a good read.

One main difference between SEO copywriters and email copywriters is that SEO copywriters need to optimize their website copy for targeted keyword phrases. Email copywriters need to develop content that meets the requirements of email service providers and spam filters. This includes creating email subject lines that are interesting and engaging enough to persuade the recipient to open it. They also need to avoid using specific words that will cause the email to trigger a spam filter and not make it to the inbox. Email copywriters laying out snippet-based email newsletters also need to pick body copy that gets people to click links and visit the website.

Are you new to email copywriting or SEO copywriting? Please share your experience on developing your skills.

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Private Rocket Launch Vindicates Commercial Spaceflight Model

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